Archive for March, 2012

Coffee Fact Friday: Third-Wave Coffee Surging

March 29, 2012

Around the nation, sophisticated coffee drinkers are willing to switch from something pretty good to utterly sublime.  Discerning Coffee lovers consider coffee as artisanal foodstuff and are willing to pay.  No compromises.

Coffee as a global agricultural commodity was the first wave.  Coffee consumption is big business.  American coffee drinkers lead the world in coffee consumption by drinking 400 million cups every day.   We love our coffee.

In the late 1970s the groundswell of Starbucks Coffee shops swept in the second wave.  The thirst for rich coffee evolved into a new generation of independent coffee shop owners dedicated to serving exquisite elixirs.

Cream of the crop third-wave coffee shops owners are committed to establishing stronger relations between growers, traders and roasters of single-origin coffee beans.  Competition-level baristas pull shots to order demonstrating meticulous techniques.

At first just a ripple, but today independent third-wave cafes are an undulating force.  In Minneapolis and Saint Paul, we coffee snobs can savor third-wave coffee at Kopplin’s, Angry Cat Fish, Blue Ox, Quixotic, Spyhouse, Urban Bean Peace Coffee and Bull Run.

The caffeinated buzz heard among coffee enthusiasts “I’ am coffee snob, hear me brew.”

www.tcbmag.com/trends

Imbibemagazine.com/coffee-s-Third-Wave

Kopplin’scoffee.com

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