Co Fui No Mu?

It’s no surprise that besides the U.S. there’s a National Coffee Day in Brazil and Costa Rica and Ireland, but come on, Japan? Tea drinkers, hold onto your cups… Japan is the third largest importer of coffee in the world ( Germany and the U.S. are first in line), with the seventh largest retail market*.  

Coffee is not a new concept to the Japanese. The word for coffee, kohii, is old enough to have its own Chinese characters. Neither new is the idea of cafes.  The Japanese began their “modern day” coffee shop culture back in the 1880s. There is even a protocol for ordering coffee in cafes in which it seems elderly women rule. Present day Japanese consumers tend to prefer a stronger brew than that of Americans. Sarariman (salary based office workers) in particular benefit from bold doses of caffeine to get through their long workdays, overtime, and ambitious social schedules.  Travelers, consider yourselves forewarned. Even if you’re accustomed to black coffee in the U.S., you may want to sweeten your cup, be polite and adjust your order to: Kohii o onegai shasu…sato.  

*Euromonitor archive; coffeeresearch.org; learnjapanesepod.com (#06 – ordering coffee)  

P.S . Is it still hot in your neighborhood? Check out the coffee jello recipe by Setsuko Yoshizuka at www.japanesefood.about.com – the reviews say it’s refreshing!

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2 Responses to “Co Fui No Mu?”

  1. Matthew C. Kriner Says:

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  2. Lynn Says:

    Thank you Matthew. We enjoy writing this blog, which is full of information and is fun to read.

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